Under the leadership of (formerly of Savage X Fenty), the company has moved away from its controversial "Perfect Body" slogan to a new inclusive mission: "VS Now: Welcoming All Women" .
Victoria's Secret is currently undergoing a massive "strategic transformation" as of 2026, aiming to balance its historic high-glamour "sexy" identity with modern demands for inclusivity and data-driven retail. After years of declining sales and public scandals, the brand has stabilized, reporting approximately $6.2 billion in annual revenue for 2025 and seeing a 9% year-over-year increase in net sales by late 2025. The Brand's Strategic Evolution victorias secret
The Victoria's Secret Fashion Show returned in 2024 and 2025, and a has been officially announced. Under the leadership of (formerly of Savage X
: The brand is re-embracing its core "sexy" image but in a way that prioritizes female empowerment over the "unattainable standards" of the past. the brand has stabilized