If there's a chance the recipient might not use the card, brands like Target , Costco , and Visa have the highest resale value on secondary markets. Best Gift Cards in 2026 - WalletHub
These "open-loop" cards can be used anywhere that accepts major credit cards. However, be aware of purchase fees (often $3.95–$6.95) that can reduce the gift's overall value.
When you know the recipient’s hobbies, a specialized card often feels more personal than a generic one.
These act as middle ground between a specific retailer and a universal card, offering everything from groceries to electronics. 2. Best for Specific Interests