The reason you can't find them today lies in the many hands the brand passed through:
Originally launched by Keebler in 1988, O'Boisies were famous for their "bubbly, crackly texture" and the iconic marketing slogan, . Unlike standard chips, they were made using a specialized technology developed by food scientist Miles Willard, which created light, airy pockets within the potato crisp. Ownership Timeline where can i buy o boisies potato chips
Utz Brands technically owns the intellectual property and recipes through their acquisition of Inventure Foods, but they have not produced the chips in over a decade. Where to Find Similar Snacks Since the "real" The reason you can't find them today lies
are no longer in production, enthusiasts often turn to these alternatives that mimic the texture or spirit of the original: Where to Find Similar Snacks Since the "real"
The rights were briefly held by Wabash Foods and later Poore Brothers (now Inventure Foods).
Produced by Keebler until they divested their salty snack line.
While the original Keebler version disappeared in the 1990s, the brand's history is a complex series of acquisitions that has left the recipe effectively "lost" to time. The History of O'Boisies