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If you are searching for Generation 4 (G4) "Friendship is Magic" figures or classic 1980s G1 ponies, you will typically need to shop through these specialized platforms: eBay
For the latest Generation 5 (G5) ponies and current "Make Your Mark" playsets, these stores offer the most consistent stock: : Often features "Amazon Exclusive" sets, such as the Make Your Mark Meet The Mane 5 Collection Set Go to product viewer dialog for this item. Friendship Castle Playset
: A specialized toy retailer that maintains stock of older figures and harder-to-find collector items that may be sold out at general big-box stores.