Younger buyers are increasingly less attached to the "rarity" narrative of diamonds. They value the sentiment and beauty of a stone over its potential resale value, which is generally lower for moissanite compared to high-quality diamonds.
Market Report: The Evolving Profile of Moissanite Buyers Moissanite, originally discovered in a meteorite crater, has transitioned from a rare geological curiosity to a major disruptor in the jewelry industry. Once viewed primarily as a "diamond substitute," it is now sought after as a distinct gemstone by a diverse group of consumers. who buys moissanite
As awareness of mining practices grows, a significant segment of the market chooses moissanite for its origin story. Younger buyers are increasingly less attached to the