World Fashion Page

: 45% see AI-driven marketing as a major value driver, and generative AI is increasingly used for creative tasks and "AI agents" that assist in shopping. Sustainability and Environmental Impact

: 70% of executives cite a lack of consumer confidence and appetite to spend as their primary concern for the coming year. World Fashion

Despite its importance, sustainability has slightly fallen off the immediate executive agenda as economic survival takes precedence. The State of Fashion 2026: When the rules change - McKinsey : 45% see AI-driven marketing as a major

: Growth is slowing to low single digits, with 80% of executives expecting no improvement in 2025 conditions. The State of Fashion 2026: When the rules

: Revenue is expected to reach $1.89 trillion in 2026, with womenswear remaining the largest segment at roughly $990 billion.

Artificial Intelligence has moved from a novelty to a business necessity for cost control and creative innovation.