Media Buying Agencies — Wpp

The company has been moving toward a "single-company model" to improve efficiency and value delivery for clients facing low-growth markets.

WPP’s global data products and technology company that supports the media agencies with advanced audience insights and measurement. The Role of GroupM / WPP Media wpp media buying agencies

WPP is currently undergoing a "radical shake-up" to integrate AI across its media agencies to counter threats from in-housing and digital disruption. The company has been moving toward a "single-company