Bezos also heavily considered naming the site Relentless.com . If you type "relentless.com" into your web browser today, it still redirects you straight to Amazon.

AWS is reliably Amazon's most lucrative and high-margin business segment. 3. Artificial Intelligence & Future Tech 2024 Amazon Sustainability Report

It acts as the "invisible backbone" for massive corporate clients, startups, and government agencies alike.

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