Buying Television - Advertising

Platforms like Max, Netflix, and Disney+ have seen viewership triple as consumers trade subscriptions for ad-supported free content. 4. Negotiate and Purchase There are three primary ways to secure your ad spots:

Recent data shows TV ads can reduce price sensitivity, allowing brands to protect profit margins against competitors. 2. Understand Your Audience buying television advertising

The Modern Marketer’s Guide to Buying Television Advertising in 2026 Platforms like Max, Netflix, and Disney+ have seen

Television advertising is no longer just about broad demographics and expensive primetime slots. In 2026, the landscape has evolved into a sophisticated blend of traditional "linear" reach and the digital precision of . With US TV ad spending projected to reach $84 billion in 2025—including $33.35 billion specifically in CTV—the goal is now to manage "converged television" across broadcast, cable, and streaming. 1. Define Your Objectives and KPIs With US TV ad spending projected to reach

To save costs, focus on specific markets rather than national campaigns. 5. Launch, Measure, and Optimize

Local businesses can now target specific cities or even ZIP codes through platforms like MNTN Performance TV . 3. Choose Your Inventory Mix

Track your consumer's journey from a TV ad view to an online purchase using cross-channel metrics.